Citi Introduces First Facebook App Turning Rewards Into Social Currency
Citi has announced the first Facebook application from a loyalty program. The news is likely to not travel as fast as the false reports of a certain musicians untimely death but will surely have execs at banking institutions and credit card issuing companies scratching their heads and thinking why didnt we come up with that?
The Citi ThankYou(R) Point Sharing App is being touted as a way for ThankYou(R) Rewards members who are Facebook friends to combine their points together and use their points collective value towards a shared goal or reward. Essentially taking the notion of social networking to a new level and ushering a new dimension in the loyalty program arena. Citi probably has gained the “ThankYou” of numerous retailers and charities with this new move.
Some of the ways these socially connected and garnered points can be used in mass are in charitable donations, weekend getaways, electronics or simply selected from the millions of rewards on www.thankyou.com.
Ralph Andretta, Head of Co Brands and Loyalty at Citi Cards says, Citi is constantly listening to our clients as part of our commitment to deliver rewarding experiences that fit into their increasingly digital world. This new app is a first in the marketplace and a fun, flexible way to share ThankYou points as well as rewarding experiences with friends and family.
In celebration of the ThankYou Point Sharing Apps launch Citi is also giving away 10 million points. The first 4,000 registered ThankYou members who link the ThankYou Point Sharing App to their personal Facebook page before 11:59 p.m. ET on February will gain 2,500 ThankYou Points from Citi.
Heres how the Citi ThankYou Point Sharing App works: Visit the Citibank Facebook page (www.facebook.com/citibank/) and view the ThankYou Point Sharing tab to link the app to your ThankYou account. ThankYou members will be prompted to enter their username and password to log in to their accounts.
Start a pool of points for an individual, group or cause and set a goal. For example, the goal could be for a large group donation to a charitable organization, or points required for a specific reward from the ThankYou catalog. The app also enables members to highlight a desired item on their ThankYou Wishlist when setting a goal for the pool.
Members can select a specific amount of ThankYou points they would like to contribute to the pool.
They can invite any number of Facebook friends who are ThankYou members to join the pool. All participants in a point pool must have the Facebook app linked to their ThankYou account.
They also have the option to share a Facebook wall post after creating a point pool to encourage friends and family to join and contribute.
Members can track progress towards the goal for their points pool on the app, which displays a percentage of each goal reached.
In order to participate in the point pool sharing functionality in the new program or to receive ThankYou points, you must be a registered ThankYou member. Any person with a Citi credit card with ThankYou Rewards or a Citibank checking account that has been enrolled in ThankYou Rewards can easily register by visiting www.thankyou.com.
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